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Help us create tomorrow's solutions

Join our Product Lab Insiders Program 

& innovate with us!

sign up today

About our Elite User Experience Insights & Research Team

We build a comprehensive understanding of the problem space & our users—who they are, their needs, pain points, & what they expect in a solution ensuring we build the right products

We study how users interact with our products & identify key areas for improvement elevating the product experience, increasing adoption, & generating value for our users

We partner closely with Design, Product, & Engineering throughout the product lifecycle identifying areas for exploration or validation, prioritizing key learnings, & influencing product roadmaps

Product Lab Member Value

Better Product Experiences

Better Product Experiences

Better Product Experiences

Better products, prioritized features, & enhanced product experiences to make work more efficient and enjoyable

Knowledge Sharing

Better Product Experiences

Better Product Experiences

Regular webinars that spotlight relevant insights & key product decisions that were directly influenced by user feedback

In Service of the User

Better Product Experiences

In Service of the User

Carefully optimize the time commitment from our users to honor schedules & location – minimizing disruption in their work

How we connect with users

Interviews

Interviews

Interviews

In-person or virtual 

Time commitment: 30-90 minutes

Surveys

Interviews

Interviews

In-product or via email

Time commitment: 2-15 minutes

Workshops

Contextual Inquiry

Contextual Inquiry

In-person or virtual

Time commitment: 30-90 minutes

Contextual Inquiry

Contextual Inquiry

Contextual Inquiry

In-person preferred 

Time commitment: 15-60 minutes

(Silent observation)


We select appropriate methods based on the research question, persona, & workflow


Multi-day company visits including workshops, interviews with users, & observations

Protecting our users

We request verbal permission

Personal data deleted after 180 days

Protected files and documents

Sessions will only be recorded if participant has verbally accepted

Protected files and documents

Personal data deleted after 180 days

Protected files and documents

All documents are stores and shared within our ServiceNow SharePoint and only with members of the working team

Personal data deleted after 180 days

Personal data deleted after 180 days

Personal data deleted after 180 days

This includes audio & video recordings, transcripts, and screen shares

Contact Us

Send us an email

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